Detailed

SHopify Plus

When the brand Patou invites itself into eCommerce

After acquiring Jean Patou brand in 2019, LVMH wanted to relaunch the luxury brand with an omnichannel and mobile-first strategy under a Shopify Plus environment. The purpose was to launch an e-commerce site, for individuals (B2C) and wholesalers (B2B). The challenge was mainly to be at the forefront of transparency and eco-responsibility with a fluid, innovative customer experience offered through the integration of e-commerce oriented systems.

A close collaboration with a Shopify Plus certified agency

Underwaterpistol, a UK e-commerce agency, was approached to develop a Patou concept store, which would transform the French fashion brand into a digital fashion destination.

Morgan took on the role of project manager with responsibilities including managing the development and product team, budget, risk and implementation plan. Morgan worked closely with both internal and external teams and set up and facilitated a series of discovery workshops to ensure that all stakeholders were aligned on the project goals around a common vision of success

Challenge 1

Choose the right platforms among a wide range offer

At the time the project began, 2 vendors were selected.

Morgan worked on a third-party architecture diagram to define the necessary front-end vendors. A high-level architecture diagram also gives everyone an overview of the current systems, the data flows and the dependencies between them.

In parallel, the teams held several collaborative workshops to describe the user journey and break down the requirements by system.

Some discovery process principles were then established:

Keep in mind the high-level business logic and expected changes.

Start comparing third-party vendors with the most complete offer.

Be prepared to waive some of the predefined requirements based on business priorities and existing vendor technical specifications.

What are the results?

World-class systems interconnected with little custom development - Shopify Plus, Klaviyo, Cross-Border, Post-Purchase, Payment, Fraud, an ERP and more!

The +: A vendor framework was created to evaluate SaaS vendors based on several criteria

Challenge 2

International launch plan with 30 countries in less than 1 year

Patou is a project with an international marketing plan from the beginning. We had to find the right balance between a complex architecture with customized payment methods in different countries, content localization (including SEO and on-site search) and translations in 7 languages.

The site also had to meet local regulations, such as European data protection and accessibility.

What were the results?

The launch in 2 storefronts to meet the needs of the Luxury House with the integration of a cross-border. Multilingual tests ensured a premium experience for the customer, according to his geolocation as well as accessibility tests for an ADA-compliant site.

The + : The financial plan (cost per unit) by region over 3 years following the sales projection and the costs of each solution provider

Challenge 3

Unique requirements for product traceability

The challenges were to:

Enable the company and customers to seamlessly identify products.

Support Patou's sustainability goals,

Ensure transparency.

What are the results?

Each product manufactured for Patou has a QR code printed on the label and a specific coding. Each Patou item is based on a style reference (model, fabric, color) and when customers scan the QR code, they are directed to the relevant product page on Patou.com website. There, they can read information about the durability of the product.

The + : A custom application that generates a QR code for each product page.